Our mission is to make it easy and tasty for people to eat more beans!  Why?

We believe* bean consumption is good for public health.

• Beans are a super food high in protein, fiber, minerals and B vitamins.
• Beans are part of the Mediterranean diet which is linked to longevity.
• Legumes are a common element in the Blue Zone diets which are linked to longevity.
• We believe studies show a correlation between increased bean consumption and a reduction in cancer, heart disease, diabetes and weight. 
• Beans offer a natural plant-based protein –not a bio-engineered meat/dairy substitute.

We believe* bean consumption is good for the environment.

• The livestock industry generates a similar amount of greenhouse gas emissions as transportation in the United States. 
• Beans produce about 10 times the protein per acre as livestock.
• A family of four consuming a meat-centric meal produces about the same amount of greenhouse gas emissions as driving a typical car 80 miles.
• Just doing meatless Mondays can contribute to green house gas reduction.
• Beans fix nitrogen in soil reducing the need for fossil fuel based fertilizers.

* These statements represent the beliefs and point of view of Better Bean. Online references on request.